Privacy Policy
Who we are
Explored by Marta is a personal travel blog based in Latvia. The website address is: https://exploredbymarta.com
This Privacy Policy explains what personal data may be collected when you visit this website, how it may be used, and what rights you have in relation to your data.
For questions about this Privacy Policy, you can contact us at: exploredbymarta[at]gmail.com
What personal data we collect and why
We may collect and process personal data in the following ways:
Information you voluntarily provide
You may provide personal data when you leave a comment or contact us. This may include your name, email address, and any information you choose to include in your message.
If you leave a comment on the website, your comment and certain associated information may be publicly visible. Comments and their metadata are stored to help recognize and approve follow-up comments automatically.
Automatically collected information
When you visit the website, certain information is collected automatically about your device and how you interact with the site. This may include your IP address, browser type, device type, operating system, referring pages, pages viewed, and the date and time of your visit.
This information is used for analytics, website performance, and security purposes.
Tracking technologies (cookies)
The website uses cookies and similar technologies to improve your browsing experience, understand how the website is used, and display advertising.
Cookies may be set by the website itself or by third-party services such as analytics providers and advertising partners.
You can manage your cookie preferences at any time through the cookie consent banner on the website.
Why we process your data (legal basis)
Under applicable data protection laws, including the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
- Consent – when you accept cookies, submit a comment, or contact us
- Legitimate interest – to operate and improve the website, analyze usage, prevent spam, and ensure security
- Legal obligations – when we are required to comply with applicable laws
Comments
When visitors leave comments on the website, we collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help detect and prevent spam.
Comments may be checked through automated spam detection services.
If you leave a comment, your name and comment may be visible to other users. Your email address will not be publicly displayed.
Cookies and advertising
The website uses cookies and similar technologies to improve your browsing experience, analyze website traffic, and display advertising.
Cookies may be set by the website itself (first-party cookies) or by third-party services such as analytics providers and advertising partners.
When you first visit the website, you will be presented with a cookie consent banner that allows you to accept or manage your cookie preferences. You can update your preferences at any time. You can also control or delete cookies through your browser settings.
The cookie consent banner is provided by consentmanager.net, a third-party consent management service, which may process limited technical data necessary to record and manage your cookie preferences.
Cookies may be used for purposes including:
- remembering user preferences
- analyzing website traffic and performance
- delivering personalized or non-personalized advertisements
Third-party advertising partners may also use cookies, pixels, and similar technologies to collect information about your browsing activity in order to provide relevant ads.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Analytics and third-party services
The website uses third-party services to help operate, maintain, and improve its functionality, performance, and security.
These services may collect information such as your IP address, device type, browser type, pages visited, and interactions with the website.
Analytics
We use Google Analytics to understand how visitors use the website. This helps us analyze traffic, improve content, and enhance user experience.
Google Analytics may collect information such as your IP address, device information, and browsing behavior on the website. This data is processed in an aggregated form where possible.
Technical and security services
The website may use tools and services to improve performance, security, and functionality. These may include caching systems, security monitoring, spam protection, and content delivery technologies.
These services may process limited technical data (such as IP address or browser information) strictly for the purpose of ensuring the website functions correctly and remains secure.
Sharing of data with third parties
We may share limited data with trusted third-party service providers that help operate the website, including analytics providers, advertising partners, and technical service providers.
These third parties process data only as necessary to provide their services and in accordance with their own privacy policies.
Affiliate links and third-party tracking
The website may use affiliate links, which means that if you click on certain links and make a purchase or booking, we may earn a commission at no additional cost to you.
Affiliate links may use cookies and similar tracking technologies to track referrals and ensure that commissions are correctly attributed.
In some cases, the website may include links, booking tools, or widgets provided by third-party platforms that display travel services such as accommodations, tours, or activities. These tools may collect information about your interaction with them, including clicks, browsing behavior, or device data.
These third-party services operate independently and process data according to their own privacy policies. We do not control how these third parties collect or use your data.
We recommend reviewing the privacy policies of any third-party services you interact with through this website.
For more information about affiliate relationships, please see our Disclosure & Disclaimer page.
Embedded content from other websites
Articles on this website may include embedded content such as videos, images, maps, or other media.
Embedded content from other websites behaves in the same way as if you visited the external website directly. These websites may collect data about you, use cookies, and track your interaction with their content.
If you interact with embedded content, those third-party services may process your data in accordance with their own privacy policies.
How long we retain your data
If you leave a comment, the comment and its metadata are stored indefinitely. This allows us to recognize and approve follow-up comments automatically.
Automatically collected data, such as analytics data, is retained only for as long as necessary for analysis and website improvement.
Any personal data submitted through contact forms or direct communication is retained only as long as necessary to respond to your inquiry or fulfill the purpose for which it was collected.
Your data protection rights
If you are located in the European Economic Area (EEA), you have certain rights under data protection laws. These include:
- The right to access – you can request a copy of the personal data we hold about you
- The right to rectification – you can request that we correct any inaccurate or incomplete information
- The right to erasure – you can request that we delete your personal data, under certain conditions
- The right to restrict processing – you can request that we limit how your data is used, under certain conditions
- The right to object to processing – you can object to how your data is processed, under certain conditions
- The right to data portability – you can request that your data is transferred to another service or provided to you
If you would like to exercise any of these rights, you can contact us at: exploredbymarta[at]gmail.com. We will respond to your request within one month.
Children’s information
This website is not intended for children under the age of 16, and we do not knowingly collect personal data from children.
If you believe that a child has provided personal information on this website, please contact us at exploredbymarta[at]gmail.com, and we will promptly remove such information.
Contact
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: exploredbymarta[at]gmail.com
Privacy policy updates
This Privacy Policy may be updated from time to time to reflect changes to the website, legal requirements, or how data is handled.
Any updates will be posted on this page, and the “Last updated” date will be revised accordingly.
Last updated: April 2026